Strikingly Different Selling | FranklinCovey



Are You Surprisingly Average
or Strikingly Different?




Everyone thinks they’re different. No one wants to be average. Yet, to clients, salespeople often don’t stand out at all, leading to average win rates of a dismal 17% globally.

What’s going wrong?



Until now, there have been lots of questions and rarely any helpful answers.


Strikingly Different Selling reveals a simple formula and six vital skills to outperform your competitors and radically change your client interactions and results.


Purchase your copy today!


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6 Vital Skills to Stand Out and Sell More


Whether you’ve just started on your career or you’re at the top of your game, go from being just one of the crowd to the superior choice.



1: Capture Attention with Verbal Billboards



2: Create Excitement with Movie Trailers



3: Build Confidence with Flashbacks and Flashforwards



4: Become Essential with Why Us! Differentiators



5: Get Curious and Find the Gaps



6: Navigate Traffic Lights and Close the Gaps





Author Bios

Dale Merrill

DALE MERRILL is a global Managing Director in FranklinCovey’s Sales Performance Practice. He is a thought leader and co-author of the book, Strikingly Different Selling – 6 Vital Skills to Stand Out and Sell More, which will be released in January 2022. Dale is a highly sought-after advisor to sales and business leaders at many of the world’s most admired companies. He focuses day- to-day on helping clients dramatically grow revenues and profitability.




Connect With Dale: LinkedIn

Scott Savage

SCOTT SAVAGE is a highly sought-after advisor, speaker, and influencer on the topics of sales, leadership, and negotiation. For more than thirty years, he has advised, coached, and trained tens of thousands of executives, consultants, and sales professionals at many of the world’s largest and most successful technology, manufacturing, energy, and products companies.




Connect With Scott: LinkedIn

Jennifer Colosimo

JENNIFER COLOSIMO is the president of FranklinCovey’s enterprise division, accountable for profitable growth globally as FranklinCovey transforms organizations by building leaders, teams, and cultures that get results in 160+ countries. Previously, she held a range of sales leadership positions at FranklinCovey in the United States, Canada, and Australia. Early in her career, she held individual contributor roles in sales and consulting, earning the company’s highest awards for results and finding personal fulfillment in helping clients achieve their own great purposes.




Connect With Jennifer: LinkedIn

Randy Illig

RANDY ILLIG is the global leader of Franklin Covey’s Sales Performance Practice which helps to train, consult, and coach clients on how to win more profitable business. He consults from experience, having successfully founded, built and sold two successful companies, winning awards along the way including Ernst & Young’s Top CEO under 40; CEO of one of Inc 500’s fastest-growing companies, and the Arthur Anderson Strategic Leadership award. Most importantly, Randy is known for his sense of humor and storytelling. A native New Yorker, Randy enjoys time on the farm with his wife and daughter in upstate NY.




Connect With Randy: LinkedIn





Download a Presskit

Download the press kit to learn more about Strikingly Different Selling and the authors.

For Press Inquiries, Please Contact

Debra Lund, Global Director of Public Relations
P: 801-244-4474
E: [email protected]


Press Kit Includes:

  • About the Book Slipsheet
  • Author bios
  • Press release



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